RocHoir was formed out of necessity to offer a choice to today’s preschoolers and elementary school students. Our goal is choice, and our mission and social responsibility is to make that choice possible. We are a necessary response to today’s society, in which twisted perceptions of musical, moral, and social values are predominant.
The name RocHoir came from a play on English words ROCK & CHOIR. By merging these two manners of musical expression, we unite different musical and cultural values in order to promote rock culture, which is based on the philosophy of bunt and critical thinking. Singing is the foundation of our ROCH CHOIR, but we also engage in the education of new generations regarding popular world culture through different workshops and other educational audio-visual content.
The idea to form the first Serbian children’s rock choir was actually born in an elementary school in Belgrade. The choir of Ivo Andrić primary school was performing on a jubilee anniversary of their school, under the conductor’s baton of professor Jovana Obradović. This performance was followed by a lot of media attention due to the interpretation and the repertoire itself. Not only the local media talked about this (Rock radio, Nocturne Magazine, TV Prva, and many other digital news stations), but also foreign internet portals from all over the world – from Brazil and USA, to Germany, Spain, Poland... all the way to Japan. They wrote about the phenomenon of a school choir that performs songs by famous rock/metal bands, and often did they regard these interpretations as excellent accomplishments. Even the biggest heavy metal portals, like Metal Hammer, Metal Injection, and Metal Sucks, were intrigued by these performances, and even the world-renowned metal band MANOWAR shared the video of the choir performance of their composition Heart of Steel on the band’s official Facebook page. Numerous guest invitations followed – from Rock radio on Media & communications fair, opening ceremony of the Sports fair, international ecology and science gatherings, to collaborations with well-known domestic bands Samostalni Referenti and Ničim Izazvan.
The conductor Jovana Obradović, encouraged by all this, gathered a group of very young and talented musicians who supported her idea and accepted to be a part of the RocHoir mission.
Jovana Obradović was born in 1979 in Belgrade, where she graduated on the department of Music pedagogy of the Faculty of music in 2004. The same year, she finds employment as a professor of music in the Ivo Andrić elementary school.
During the next 13 years, with her students, she wins over 80 awards on municipal, city, and country level competitions, in the categories of solo, chamber, and choir singing – on competitions Zlatna sirena, Demus, Repulička smotra horova. Her students mainly won 1st prizes and special awards. They had also shown notable results on the Republic festival of children’s musical creating Fedemus – children composers, and thus from September 2007 she becomes a member of the elective jury of this festival at Belgrade Children’s cultural center.
Since 2009, aside from composers and soloist, Jovana also works with and prepares the members of her school’s choir who sing back vocals in the studio, within the Fedemus festival, for music compilations published by PGP-RTS..
From 2012 to 2017, she was engaged as an assistant conductor in the children’s choir Horislavci in Belgrade, which, in 2008, became the children’s choir of the Opera of National theatre in Belgrade
With her school choir, she has held many performances on television and radio shows, new year’s programs, national and international festivals, international congresses, important gatherings (jubilee of the Olympic committee and jubilee of Boško Buha theatre), and music videos by well-known Serbian punk and pop bands.
From 2010, Jovana is an associate of the Publishing house Klett – as a reviewer of five music culture textbooks (from 4th to 8th grade elementary), as an author of methodical handbooks for teachers (music culture for higher grades), and as an author and creator of music textbook set presentations.
Jovana’s motto is – If you can dream about something, you can realize it!